Decide Raises $6 Million Series B and Gains Support From Ecommerce Visionaries

Wireless News
04-22-2011
Decide Raises $6 Million Series B and Gains Support From Ecommerce Visionaries
Type: News

.com, a pre-launch consumer electronics shopping service announced a $6 million Series B round led by Maveron, with Madrona Venture Group and angel investors.

This latest round brings the total amount raised to $8.5 million in venture capital and brings additional consumer internet and ecommerce veterans to the team. As part of this latest round, Maveron's Dan Levitan and former Farecast CEO Hugh Crean join Decide's board of directors. Google's founding board member and early investor, Ram Shriram joins as an advisor/investor and former CEO of Expedia, Erik Blachford joins as an investor.
"Maveron is known for supporting the growth of transformational consumer and ecommerce brands including eBay and Groupon, and is a perfect fit for us," said Mike Fridgen, CEO of Decide.com. "We are thrilled to have the guidance of Dan and the rest of the team as we build a product that puts the power of shopping for electronics back in consumers' hands."

Decide is a pre-launch service dedicated to bringing transparency to consumer electronics shopping. The company has raised $8.5 million in venture capital from Madrona Venture Group, Maveron, and angel investors. Decide was co-founded by internet search executive Oren Etzioni and has gained support from consumer Internet and ecommerce veterans.

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